Prior to 1980 champagne and sparkling wine was something most people drank only on special occasions.
Wine cooler brands of the 80s.
Our research shows that the show off aspect is an important part of champagne drinking said one brand.
Yes the brand wasn t doing as well as in its heyday like in 1986 and 1987 when e.
And people would think they were so posh having a babycham from their parents cabinet.
A generic anonymous wine glass doesn t work for don johnson it s a waste of ad real estate.
Moreover wine coolers are an alcoholic drink that never transcended the brands that make them.
A formula change soon followed so it wouldn t stain clothes and the drink s name was once.
In the 80s commercial wine coolers starting hitting the markets with zany flavors like apple citrus and berry.
Bartles jaymes wine coolers anytime someone in the 80s had occasion to bring a four pack of wine coolers somewhere it s a pretty fair bet things were going or were about to be going.
And movie and tv characters starting in the 80s especially don t drink drinks.
But even if wine cooler sales had.
Us wine sales had surged in the 1970s but dropped in the go get em 80s when a strong dollar made imports more competitive.
The original homemade wine cooler was made from a light white wine try a dry chardonnay or a pinot grigio and a lemon lime soda like 7up.
A sparkling perry that was inexpensive and sweet meant that this stuff was easy to drink and enjoy without that bitterness that an under developed palate would experience from normal white wine.
But with the emergence of yuppie culture this bubbly libation took off as both an apéritif and as a status symbol for social climbers looking to show off their new found wealth.
The rising class of wine coolers from brands like st.
In the height of the john.
The wine cooler was a play on the spritzer a drink diluted with carbonated water to fill more glasses and feel more refreshing.
Gallo sold around 120 million gallons of wine coolers each year.